Marketing Maneki Adventure will be a pretty unique experience for the dev team. With themes of an LGBT cast, feeling like a kid again, and a peaceful environment surrounding the player, really anyone and no one will want to play the game. The obvious audience would be younger players just by looking at the whimsical art style, but the unfortunate reality of higher ratings from LGBT relationships still plague media ratings to this day. So how do we find the right people and the right platform to spread our pretty unique game? It’s a question we honestly haven’t answered quite yet. Our first goal, though, is to really see the player who enjoys this sort of game. This will be done through testing feedback, and plenty of player type research over the next week or two.

Once that is established, we will talk as a group on who does this game suit the most, and who do we want this game to make a difference on? Because of its nuanced relationship, we want this to also serve as a platform for exposure to normalised LGBT relationships, along with being a successful launch. Balancing those desires will be at the forefront of any marketing plan we create. In addition, we will seek out at least one social media platform to share our development experience, and garner community involvement on what they want to see in this project. Hopefully, that involvement could help development go past the Rad Studio phase, as well!